When it comes to building your brand, design is a crucial part of the equation. But before you dive into the design process, it's essential to understand the difference between strategic brand design and aesthetic brand design.

When it comes to business design, less truly is more. The purpose of branding and design is to communicate key information quickly and effectively. By stripping away the unnecessary, your audience can focus on what truly matters—what you do, who you are, and how you can help them.

A quote by James Clear, "Communication is about what is received, not what is intended. If there is a gap between what you are saying and what they are hearing, you have to find a new way to say it," highlights the importance of ensuring that your message is clearly received.

We believe in aligning our personal and professional lives with our values. Supporting companies that make a positive impact on the world is a vital part of that philosophy. Two organisations that we love and wholeheartedly support are Who Gives A Crap and Zero Co.

By following these comprehensive checklists, you can navigate the process of implementing branding effectively, whether you're rebranding an existing business or launching a new venture.

In the fast-paced world of business, finding a niche can be the key to standing out in a crowded market. As I read through James Clear’s newsletter this week, one quote resonated deeply with me…

In the dynamic landscape of business, your brand is not just a logo; it's a powerful reflection of what your business offers to customers. At Shiplee Studio, we understand the significance of aligning your brand with the essence of your business.

If you’re eager to add something to your space that is absolutely unique to your business, a hand-painted mural could be on the cards for you...and how exciting!

The images you use on your website, brochures, and social media also play a huge part in your business’ branding.

Rebranding is an exciting time, but can also be a tricky one to maneuver yourself, particularly if you're a business that's been set up for some time.

When done correctly, your brand guide features the fundamentals of your brand.

A discovery call is the first step we take in partnering with businesses to create or elevate their brand.

As your business evolves, changes and pivots (which is totally normal, by the way!) your brand identity should follow.

Amongst the administrative tasks that encompass starting up a business, it's incredibly important to pencil in some time in those initial stages to develop your branding with a design specialist.

You only get one shot to make a lasting first impression.

Here are 3 common mistakes that people make when branding their business…

In the context of design and branding, this phrase is so incredibly relevant, because it contributes unquestionably to your brand identity and brand recognition.

Strong word of mouth and referrals can take your business to the next level. See how you can harness the power of word-of-mouth marketing today!

These insights from a graphic designer who's been freelancing for over seven years can help you get more done, make your life easier, and be happier when working as an independent contractor.

If you’ve ever wondered why it’s so hard to stick to good habits and so easy to fall back into bad ones, grab this book and have a read!