OUR JOURNAL
Sharing our journey, design insights for business, how we create, what inspires us, moves us, and gets us thinking.
The Value of Professional Design and Branding: Fueling Business Growth
When it comes to growing a successful business, design and branding are more than just nice-to-havesβthey're game-changers. Professional design not only creates a stunning visual identity but also establishes credibility, attracts ideal clients, and sets the foundation for long-term growth.
Less is More: The Essence of Design
When it comes to business design, less truly is more. The purpose of branding and design is to communicate key information quickly and effectively. By stripping away the unnecessary, your audience can focus on what truly mattersβwhat you do, who you are, and how you can help them.
Visual Communication in Business Branding: Bridging the Gap
A quote by James Clear, "Communication is about what is received, not what is intended. If there is a gap between what you are saying and what they are hearing, you have to find a new way to say it," highlights the importance of ensuring that your message is clearly received.
How to Successfully Implement Branding
By following these comprehensive checklists, you can navigate the process of implementing branding effectively, whether you're rebranding an existing business or launching a new venture.
The Power of Combining Your Strengths: Finding Your Niche in Business
In the fast-paced world of business, finding a niche can be the key to standing out in a crowded market. As I read through James Clearβs newsletter this week, one quote resonated deeply with meβ¦
Unleashing the Power of Authentic Branding: A Guide to Reflecting Your Business Values
In the dynamic landscape of business, your brand is not just a logo; it's a powerful reflection of what your business offers to customers. At Shiplee Studio, we understand the significance of aligning your brand with the essence of your business.
Murals & Custom Building Artwork
If youβre eager to add something to your space that is absolutely unique to your business, a hand-painted mural could be on the cards for you...and how exciting!
Professional Imagery for Your Business
The images you use on your website, brochures, and social media also play a huge part in your businessβ branding.
Finding the Sweet Spot with Branding
Rebranding is an exciting time, but can also be a tricky one to maneuver yourself, particularly if you're a business that's been set up for some time.
Do I Need A Brand Guide Even if I'm the Only One in the Business?
When done correctly, your brand guide features the fundamentals of your brand.
How Our Discovery Call Works
A discovery call is the first step we take in partnering with businesses to create or elevate their brand.
How You Know it's Time to Elevate Your Branding
As your business evolves, changes and pivots (which is totally normal, by the way!) your brand identity should follow.
Top 3 Reasons Why Branding Should Be One of the First Steps in Setting Up Your Business
Amongst the administrative tasks that encompass starting up a business, it's incredibly important to pencil in some time in those initial stages to develop your branding with a design specialist.
First Impressions Are Everything
You only get one shot to make a lasting first impression.
π£ 3 Mistakes People Make When Branding Their Business π£
Here are 3 common mistakes that people make when branding their businessβ¦
Consistency is Key
In the context of design and branding, this phrase is so incredibly relevant, because it contributes unquestionably to your brand identity and brand recognition.
The Power of Word of Mouth in Business
Strong word of mouth and referrals can take your business to the next level. See how you can harness the power of word-of-mouth marketing today!
Freelancing: Things I Wish I'd Known | Freelance Graphic Design
These insights from a graphic designer who's been freelancing for over seven years can help you get more done, make your life easier, and be happier when working as an independent contractor.
5 Benefits of Retainer Packages for Graphic Design | Graphic Design
Unsure if hiring a full-time graphic designer is the right decision? Check out the benefits of retainer packages! A monthly fee guarantees you design services throughout the year.
Business Startup Checklist
It can be stressful trying to figure out where to start when you have a brilliant business idea! We've worked our way through this process ourselves and chunked it down to help you get on your way!