📣 3 Mistakes People Make When Branding Their Business 📣
The process of building your brand should be strategic and considered. While creating beautiful colour palettes and picking fonts is exciting and fun, there is truly so much more to it! Your branding sets you apart from the rest, captures your target audience, reflects your product or service offering, and is the conduit for building relationships with your clients.
Here are 3 common mistakes that people make when branding their business:
1. Inconsistency ❌
Your branding is more than just your logo; it's the entire visual and emotional representation of your business. Inconsistency in fonts, colours, and imagery across your business collateral can confuse your audience and weaken your brand’s impact. Consistent branding ensures that your brand is memorable and inspires trust with your ideal customers.
2. Limiting Logo ❌
Many small businesses create their own logos, but this can limit you as your business grows. A professional logo should come in multiple file types and variations to suit different digital and print needs. This flexibility allows your brand to maintain its integrity across various platforms and media.
3. No Strategy ❌
Branding is more than just choosing your favourite colours and fonts. It requires a strategic approach that considers how you want your business to be perceived by your ideal customers. Without a clear strategy, your branding may not effectively communicate your business's values, goals, and unique offerings.
Sound familiar? At Shiplee Studio, we love partnering with our clients to create cohesive, memorable branding that lasts. Get in touch today and let's get started on building a brand that truly represents your business and resonates with your audience.
Contact us at www.shipleestudio.com/enquiry to schedule your discovery call and begin your branding journey!
