Branding A New Business | Small Business Branding
You’re starting a new business! Congratulations!
As a small business owner, you know that competition is fierce. In order to stand out from the crowd and attract customers, you need to create a strong brand identity. But what exactly is branding, and why is it so important? Keep reading to find out.
Business branding can seem like a daunting task, but with the right amount of planning, you will find it easier than ever. In order to get started on your business journey successfully make sure that before anything else happens in terms of technicalities such as having an ABN (Australian Business Number), registering domain names, and more information about what is needed when starting up any type of company; our journal entry has all this covered! Journal Entry: Business Startup Checklist.
What is Branding?
Branding is the process of creating a unique name and identity for your business. It includes things like your company logo, tagline, and colour palette. But branding goes beyond these superficial elements. It's also about developing a reputation and building trust with your target audience.
Why is Branding Important?
There are several reasons why branding is essential for small businesses:
It helps you attract customers and stand out from the competition. A strong brand makes it more likely that people will remember your business and choose it over similar businesses.
Branding can help build customer loyalty. Once people identify with your brand, they're more likely to stick with you even when times are tough.
Branding can increase the value of your business. A well-known brand is worth more than a generic one, so if you ever decide to sell your business, you'll be able to command a higher price.
As you can see, branding is crucial for small businesses. If you want to attract customers and build a strong, successful company, you need to invest time and effort into creating a distinctive brand identity.
Client Testimonial:
Milly from The Inkmill
“I have been working with Lara to develop my branding for my business over the past few weeks and to say it has been a pleasure is an understatement!
Lara really took the time to get to know me, my brand and the service my business offers and then she digitised the vision I didn’t even know I had! I felt she really understood me! (Finally! After previously working with a designer who didn’t quite get me this was such a breath of fresh air!)
Lara made an effort to always get back to me in a timely manner, always responded to my questions no matter how silly or irrelevant, she took phone calls from me when phone calls probably weren’t even needed and she took the time to really listen and understand! Her process was seamless, smooth and very easy to understand.
I would recommend her to anyone looking to design a brand guide/strategy that really sets your business apart from the rest! She’s nothing short of incredible and has really gone above and beyond for me.
So far it’s safe to say she has been the best asset to my brand that I have invested in.
I can’t wait to work with you again in the years ahead Lara!”
You can check out the brand I created for The Inkmill here.
