Identity rebrand for the Wellington Cowboys rugby club to modernise their design and enhance visibility on their new jerseys. The rebrand extends across all areas of the club, including women's league, junior league, senior league, and supporter shirts.

To create a versatile identity that honours the club's rich history and heritage while aligning with modern design standards. The rebrand aims to enhance the club's presence both on and off the field, uniting members and supporters under a cohesive visual identity.

Leveraging the club's storied history and deep roots in the Wellington community, the rebrand preserves traditional elements while infusing a contemporary aesthetic. The design is adaptable for use across various mediums, including print and digital collateral, ensuring consistency across all touchpoints.

The new identity revitalises the Wellington Cowboys brand, fostering pride among members and supporters alike. With a modernised design that pays homage to the club's heritage, the Wellington Cowboys are poised to make a bold statement on and off the field, strengthening their presence in the local community and beyond.