Creative

Lara Shipard

Client

Yogurtland Australia

Service

Identity & Branding, Graphic Design, Website Design, App Design, Signage Design, Custom Illustrations, Print Design, and Merchandise Design.

Project Details

Over 6 years, I had the privilege of working in the small marketing team that looked after Yogurtland Australia. Unfortunately this business is no longer with us due to the COVID-19 pandemic.

From concept to production, we would create promotions and campaigns that highlight new flavours and deals offered by the business. Being an international brand, we had a detailed brand guide to stick to, however, we were granted creative freedom with large campaigns.

Internal communication was also an important aspect for our team, we created a monthly digital magazine called YOGUE that would honour staff members, let them know what campaigns were in the works and any operational updates for the stores.